TEZANTO
/ create a professional gender-neutral mexican-american-inspired brand with a pop of ‘mexican pink’ /
Inspired by depictions of Quetzalcoatl, this calming and multifaceted logo embodies the culture of the ancient indigenous people who made those first drawings. Combining tradition and architecture, the simplicity of this cultural aesthetic is laid out in the type. Reminiscent of Mayan lettering, lasting artifacts, and timeless textures, the wordmark leaves room for its array of grounding and exciting colors.
~Intro written by Kirstie Carrizales
Branding
Default logo for Tezanto.
Color palette and unique mark.
Alternate wordmark logo formats for Tezanto on a light and dark background.
Visual representation of the header, subheader, and body copy usage on both a dark and a light background.
Web-lob: A suggestion of what the branding would feel like using a website design or a web-like-object.
Initial Concepts
Overview of the four top concepts for Tezanto.
